"Marketing" Posts
What Is A Benefit Or ‘B’ Corporation?
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Previously, when a new business was formed, there were only two legal entity structures to pursue, either your organization was for profit or it was a nonprofit. That is no longer the case with the development of the Benefit or ‘B’ Corporation. In the simplest terms, a Benefit Corporation exists in the nebulous middle. This allows a corporation to be for profit as well as for the benefit of some worthy social or environmental commitment.
Per ‘The For-Benefit Enterprise’ article by Heerad Sabeti, Harvard Business Review (November 2011):
In the past several decades a steadily growing number …
Making Your Website Your Small Business Showroom
A showroom is a well understood concept for business owners who offer furniture and home décor as well as home construction/remodeling products and services. It just makes sense to offer a space to entice customers who want to experience your products and services, one-on-one.
When buying a faucet, for example, a customer may desire to touch the handles, see the faucet’s proportion in relation to a sink, perhaps fall in love with a carefully presented vignette and purchase the entire display—the matching towel racks, vanity, sink, mirror, light fixtures, etc. Customers often are unable to envision how a finished product …
Holiday Marketing Opportunities – It’s Not Just Black Friday!
Baynote, a provider of customer personalization solutions for multi-channel retailers, produced an insightful infographic on holiday spending to showcase the prime opportunities for businesses to capture seasonal sales via their marketing campaigns.
There are numerous retailers that can benefit from these holidays with product categories that range from greeting cards, flowers, candy, groceries, jewelry, electronics, to themed clothing and décor. Restaurants, gas stations, airlines, hotels and other transportation and travel-related vendors can also see the positive impact of these holidays.
There are Sales Generating Holidays to Tap All-Year-Long!
While many businesses prepare for the powerhouse gift shopping that traditionally occurs …
It was the Best of Times and the Worse of Times: When is the Best Time to Post on Facebook?
An educational infographic created by digital agency Linchpin presents when would be best time (as determined by the greatest amount of interaction, i.e. the number of ‘Likes,’ comments and shares obtained) to post on Facebook. Segmented by fifteen industries, their data revealed that the best time for the majority of businesses is over the weekend—Saturday and Sunday.
Gaining a Competitive Edge on Facebook
The only notable exceptions were companies in Clothing and Fashion (Thursdays are better) and General Retail (with interaction spiking on Mondays). Every other industry segment had engagement soar over the weekend.
This weekend prime time for Facebook …
