"Sales" Posts
Making Your Website Your Small Business Showroom
By 
A showroom is a well understood concept for business owners who offer furniture and home décor as well as home construction/remodeling products and services. It just makes sense to offer a space to entice customers who want to experience your products and services, one-on-one.
When buying a faucet, for example, a customer may desire to touch the handles, see the faucet’s proportion in relation to a sink, perhaps fall in love with a carefully presented vignette and purchase the entire display—the matching towel racks, vanity, sink, mirror, light fixtures, etc. Customers often are unable to envision how a finished product …
Digital Smoke Signals
By Whatever your marketing objectives might be, e-mail can play an important role in your integrated marketing mix.
E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating specific messages to an audience. In a broad sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used in reference to sending e-mails with the purpose of enhancing customer/merchant relationships, encouraging customer loyalty and repeat business, acquiring new customers or convincing old customers to buy a product immediately.
Most likely you have received e-mails trying …
Boost your sales revenue
By It isn’t always the best product or service that dominates a marketplace…it’s the best sales force.
Ineffective salespeople are easy to spot. They are the ones who discuss the features of their product or service – not the benefit; quantify discounts to their prospects – not the value of their products or services; talk excessively, and improvise on the fly rather than prepare and strategically execute.
The traditional approach to increasing sales force effectiveness has always been to provide salespeople with additional product knowledge, additional closing techniques, then motivate, motivate, motivate . . . and wait/hope for more sales to …
