"Case Study" Posts

We say that every business owner needs, from time-to-time, a third-party objective analysis to avoid serious mistakes, keep his business on track, and take advantage of an opportunity that he otherwise could miss.

While there are many examples of business executives failing to heed this wise advice, one of the more striking examples involved the executives from the original AT&T.  It’s important to keep in mind that when referring to AT&T in this article, I am referring not to the AT&T that we know today, but the executives of the nation-wide monopoly that provided all U.S. local telephone service.  This …