"Marketing Plan" Posts
Global Resources Reviews: Financials, Marketing & E-Commerce Are Back On Track
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Situation
The client, a supplier of parts and accessories for fireplaces/stoves for more than 35 years, engaged Global Resources to “institute better financial planning and reporting” as well as assist with marketing of two e-commerce websites. “After several years of vigorous growth, our primary website was showing signs of stagnating and our new discount site had failed to launch.”
Process
The Global Resources consultant first tackled financial issues, assisting in the creation of a new chart of accounts to be integrated into the client’s existing software package (in order to produce detailed financial reports to benchmark corporate performance). “He has …
Global Resources Reviews: Made Tremendous Strides
Situation
A firm offering residential and commercial HVAC services employed Global Resources to develop their five year business plan and “help my company achieve managed and profitable growth.”
Process
Among the projects that the Global Resources consultant implemented was “an effective new marketing plan, sales proposal, pricing matrix, profit sharing incentive plan and identified financial areas to reduce overhead. He led my management team through new processes, so that we will be able to use these tools to produce the desired results.”
The “changes will result in smoother operations, increased residential market share, new maintenance contracts and improve our employee …
